Few luxury brands have cracked the sneaker code like Balenciaga. And they didn’t do it the traditional way, either. Instead of following trends in sneaker design, Balenciaga decided that it would instead create the trends. The alien silhouettes of Balenciaga sneakers, defined by Demna’s conceptual outlook, changed the direction of luxury footwear in the 21st century.
That might sound dramatic, but it’s not. Take a look back at some of the label’s designs, each of which is more popular than the last. Remember when you first saw the Triple S and wondered how it could ever take off? Then do you remember the chokehold that the Triple S had on luxury back in 2017? The same can be said of the Track, Defender, Runner, and more.